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Tips from a strategic business planning consultant
May 2, 2022 at 4:00 AM
A woman working at a desk on a laptop.

Are you considering starting a business, or have you recently started one already? No matter where you are in the process of a business launch, it’s not just worthwhile to think about where your company may be headed; it’s essential. Most people start their business with a vision of what they ultimately want that business to be, but equally important is understanding what’s required of you to get there.

A strategic business plan can help you determine the direction your business is headed in. This plan is a written document that outlines your company’s long-term objectives and the milestones that it needs to hit to get there. It’s also one of the most important tools in your arsenal for determining how to get your business where you want it to be in terms of operational capabilities, profitability, and more.

Your business plan can do more than just help you stay focused on your objectives and milestones, though. When you know what’s required to get your business to a particular size, level of profitability, or other measurable metric, you may have an easier time establishing an estimated timeline and budget for getting to that point. This isn’t only useful for you as the business owner; it helps potential investors determine whether they want to spend their money on the success of your company.

How should you create your business plan to maximize these benefits and keep your company on track to reach its ultimate goals? In this blog post, you’ll read three tips from a strategic business planning consultant to help you draft an effective plan, including creating it primarily as a roadmap for your business, using it to display your company’s value to potential investors, and working with a consultant to optimize the document’s value as a tool.

Create your plan as a roadmap for your business

Given that your strategic business plan should be used above all else as a tool for establishing and reaching the long-term objectives of your company, you should consider the requirements of reaching those objectives carefully. Your company’s ultimate goals are likely a culmination of a set of smaller goals that can be reached in a given order, each of them individually within a shorter span of time.

These individual sub-goals are your milestones, and once you’ve established the necessary ones for reaching your long-term goals, you can start planning out other details like the expected timeframe of reaching those goals, the budget your company will need to reach them, and more.

Use your business plan to show investors your viability and trajectory

Having a timeline and an estimated budget is extremely helpful information for determining the viability of your business and the manner in which you plan to reach your long-term goals, but not just for you.

If your business is open to funding from outside investors, a business plan is crucial for showing them why your company is worth their money and what kind of ROI they can expect from investing in your long-term success. Keep this in mind and be as accurate as possible when estimating timelines and budgetary needs for meeting your milestones.

This is a shot of the owner of New Zealand watch company - Hunters Race.

Work with a strategic business planning consultant

Whether you’re drafting a business plan for your own use alone or for investors from whom you’re seeking funding, your top priority is to make sure it’s as accurate and detailed as possible while still remaining understandable and easy to follow for anyone reading it. Getting all of these elements right isn’t easy for everyone, but a strategic business planning consultant like KRD Tax & Consulting can help.

Ready to write the blueprint for your business? Get started by contacting us now for more information about what we can do for you!